With increased visibility and greater access to our written work, are we building support for our efforts or encouraging consumers to take matters into their own hands? Who’s looking at what we write, and what do they want? What key issues should be brought out when talking to a general audience about our work in the media or online? How do we identify the best of what’s out there and push it forward?
Interested in tackling these questions?
Three short presentations will help frame the conversation before we open up to discussion.
Writer and objects conservator in private practice Rosa Lowinger will look at story telling as it applies to conservation issues and treatment, including suggestions for tailoring one’s approach depending on the arena or platform and tips for making sure one is properly quoted in the press.
Heidi Sobol, paintings conservator at the Royal Ontario Museum (ROM), and Mark Farmer, the ROM’s web redesign manager, will consider contributions conservators make to institutional blogs, and what their analytics tell them about the audience who is consuming that content, how they get there, and where they go online once they’ve finished reading the post.
Conservators of library and archives materials Melissa Tedone and Beth Doyle will share their experiences in creating social media programs for the preservation departments at Iowa State University and Duke University, respectively, to connect with their academic communities, the local and global public, and with other cultural heritage professionals and raise their departments’ profiles within their institutions.
Come join us Thursday May 10, 2:30 pm in the Galisteo/Aztec room at the Albuquerque Convention Center.