Web-based media platforms: outreach through online communication and networking

In compiling information for ECPN’s outreach-themed poster, we felt that it would be useful to showcase some of the online tools that emerging conservators have used to reach their target audience. The number and variety of web-based media platforms available is impressive (and somewhat daunting), but as outreach tools they have helped many conservators increase their visibility. To select the right tool (or tools) it helps to understand what each platform has to offer.

Basic tools – How are they different? What do they offer?

Consider linking your social media pages to draw your target audience to your primary information platform. For example, ECPN officers often copy the URL of new ECPN blog entries and post them on the ECPN Facebook page’s wall. The same can be done if you have a professional website that you would like to make visible to a wider audience.

Finally, check out AIC’s new Public Relations Toolkit, currently in development on the AIC WIKI, for more Web-Based Media platforms and outreach strategies: http://www.conservation-wiki.com/index.php?title=Public_Relations_and_Outreach_Resources


2 thoughts on “Web-based media platforms: outreach through online communication and networking”

  1. I would like to take issue with the idea that websites are static. Websites and any form are as static (or dynamic) as the maintainers choose to make them. I have seen as many dynamic websites with content added/changed on a regular basis as I have seen static blogs… In some respects blogs become dated and static much more quickly because the maintainers struggle to create content at the rate they may have originally hoped for.

    The advantage that blogs offer is that one does not need know coding (though it helps) and one does not really need to think about organization of the site. With tagging and “pages” it is even easy(ier) to manage content and make things findable.

    All forms of communications, whether online or print require constant feeding and care. By using multiple forms together one can reach out and develop relationships effectively.


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