It doesn’t have to be published in The New York Times to be useful for conservation outreach

I recently saw the profile of textile conservator Sandra Aho that was published in the Manchester Extra section of the Hartford Courant (“She Gives Old Textiles New Life”, by Michael Walsh, April 17, 2014) and it made me think about the role of local media in conservation outreach. A well thought out and well written article related to conservation in a major national or international newspaper like The New York Times or The Wall Street Journal is always a welcome and valuable outreach tool. However, because of its personal connection to the readers, might a profile of a local conservation project in a local newspaper not have a greater impact on the people who see it?